Case Study: Grivy achieves commerce-led personalization at scale with Looker

Grivy Driving memorable brand experiences with commerce-led personalization at scale

Grivy, a commerce-led personalization platform, needed a reliable data foundation to connect online promotions with offline store purchases and scale personalized brand experiences across more than 50,000 retail locations. Working with Looker, Grivy also aimed to support a more data-driven approach for campaign planning and audience targeting as it expanded into a multi-region business.

Looker helped Grivy build a stronger analytics layer to support real-time, location-based and hyper-personalized experiences, complementing its use of Google Maps API and Vertex AI. As a result, Grivy was able to guide consumers to the nearest in-stock stores, improve full-funnel campaign effectiveness, and move toward enabling non-technical teams to create tailored campaigns at scale with more actionable insights from campaign data.

Grivy

Aswin Thomas

Director of Business Engineering