Case Study: Green Flag accelerates roadside assistance and improves customer experience with Google Cloud Platform

Green Flag Delivering fast and stress-free roadside assistance to customers, wherever they are

Green Flag, a British roadside assistance and recovery service, needed a faster, less stressful way to help stranded customers without making them describe their exact address. The company turned to Google Cloud Platform, using Google Maps Platform and support from partner Web Geo Services to improve how it identifies customer locations and dispatches help.

Google Cloud Platform helped Green Flag implement location-based tools such as the Places API, Maps JavaScript API, Directions API, and Distance Matrix API. As a result, call center agents can pinpoint customers by nearby landmarks instead of asking for an address, speeding up rescue dispatch and improving the customer journey; Green Flag reports the system helps locate stranded customers faster and enables optimized route planning for technicians.

Green Flag

Shakeel Butt

Technology and Delivery Lead