Case Study: GreedyGame achieves scalable, low-cost ad delivery with Looker

GreedyGame Delivering native advertising for mobile games

GreedyGame, founded in India in 2015, provides native advertising for mobile games and needed a scalable, reliable way to handle growing ad demand without spending time on infrastructure management. As its business expanded to millions of ad requests per day and traffic spikes from major events, GreedyGame turned to Looker’s ecosystem through Google Cloud tools to support its data-driven advertising operations.

Looker’s associated analytics and cloud stack, implemented with help from Searce, enabled GreedyGame to use BigQuery, Compute Engine, Vision API, and Stackdriver to improve targeting, monitoring, and infrastructure efficiency. The results included 500-millisecond ad delivery times, support for traffic peaks up to 10 times normal levels, no downtime after migration, a 70% ad fill rate versus the 50% industry standard, and a reduction in virtual machines from 200 to 100, helping cut costs significantly.

GreedyGame

Arink Verma

Co-Founder and Chief Technology Officer