Case Study: Grão de Gente achieves higher sales conversion and lower costs with Looker

Grão de Gente develops an innovative approach and boosts digital transformation with the cloud

Grão de Gente, a Brazilian retail brand for baby products and accessories, needed more scalability and flexibility for its e-commerce platform while reducing costs and improving conversion. The company turned to Looker as part of a broader Google Cloud stack to strengthen business intelligence, data modeling, and decision-making for its growing online operations.

Looker-supported analytics and cloud tools helped Grão de Gente modernize its site and operations with better integration across Firestore, BigQuery, Vertex AI, Cloud Run, and Cloud Functions. The results included 50% overall savings, a 26% increase in online sales, and a 32% higher conversion rate, while also improving user experience, customer engagement, and operational efficiency.

Grão de Gente

Gustavo Ferro

CEO and Founder