Case Study: Grão de Gente achieves 50% cost savings and higher sales conversion with Google Cloud Platform

Grão de Gente develops an innovative approach and boosts digital transformation with the cloud

Grão de Gente, a Brazilian retail brand for baby products and accessories, needed more scalability and flexibility for its e-commerce site while reducing IT costs and improving conversion. The company turned to Google Cloud Platform, using services such as Firestore, BigQuery, Vertex AI, Cloud Run, and Cloud Functions to modernize its website and digital operations.

With Google Cloud Platform, Grão de Gente streamlined its e-commerce architecture, improved analytics and automation, and gave teams more autonomy over cloud resources. The results included 50% overall savings, a 26% increase in online sales, and a 32% higher conversion rate, along with a better user experience and stronger customer engagement.

Grão de Gente

Gustavo Ferro

CEO and Founder