Case Study: Evite achieves scalable, flexible service growth with Google Cloud Platform

Google Compute Engine and App Engine give Evite freedom to expand services anytime

Evite, the online invitations and social planning company with more than 30 million registered users, needed a way to scale services for heavy traffic and launch new products without the burden of server management, capacity planning, or hardware costs. The company used Google Cloud Platform, including Google Compute Engine and Google App Engine, to support new offerings like Postmark and Evite Ink while handling large volumes of data and seasonal demand.

Google Cloud Platform implemented scalable, elastic infrastructure with App Engine autoscaling and Compute Engine-based ETL and analytics workflows to monitor performance and analyze logs. The results included significant savings from avoiding overprovisioning, simpler and safer product releases with built-in traffic splitting, and the ability to test and launch new features more frequently, even during peak periods.

Evite

Dan Mesh

Vice President of Technology