Case Study: Goibibo accelerates image moderation and publishing with Google Cloud Platform

Goibibo Reducing time to publish hotel and user-generated photo reviews with Google Cloud

Goibibo, one of India’s leading online travel brands, needed a faster way to moderate, annotate, classify, and recognize images uploaded by hotels and users on its platform. Its manual process was time-consuming and manpower-intensive, delaying photo publication for several hours and slowing the user experience. To improve this, Goibibo turned to Google Cloud Platform, using Cloud Vision API and Cloud AutoML.

Google Cloud Platform helped Goibibo automate image moderation and classification at scale, including filtering inappropriate content and identifying scenes and objects. The results were significant: Goibibo now processes about 12,000 images per day, reduced hotel photo publishing time from a few hours to 30 minutes, and cut user-generated photo review publishing time to 10 minutes. The company also expects to scale to 20,000 to 25,000 images per day within a year.

Goibibo

Dhruv Pathak

Vice President, Engineering