Case Study: Globo achieves faster, more scalable media production with Google Cloud Platform

Globo takes a step forward with cloud technology and is on the way to becoming a mediatech

Globo, Latin America’s largest media company, was modernizing from a broadcaster into a mediatech and needed a more scalable, efficient way to run content production and distribution. As it expanded across TV, streaming, and digital channels, Globo looked to **Google Cloud Platform** to help replace complex on-premises workflows and support its cloud migration and innovation goals.

**Google Cloud Platform** implemented cloud-based services for Globo’s production and operations, including **Cloud Live Production** and **Google Video Intelligence**, to automate workflows and modernize media processes. The result was improved efficiency, stronger security, better data management, and time savings for operators, while enabling more reliable production at scale across Globo’s 3,500+ annual sports events and hundreds of hours of content.

Globo

Bruno Lopes

Media Solutions Manager