Case Study: Geopointe achieves actionable Salesforce mapping and improved sales productivity with Google Cloud Platform

Geopointe making sales data actionable

Geopointe, founded in 2010, is a B2B application that location-enables Salesforce so sales and marketing teams can map, analyze and act on their CRM data. The company needed a mapping platform with an easy interface and robust geocoding to reliably translate Salesforce addresses into precise coordinates for visualization, territory planning and route optimization.

By integrating Google Maps Platform (including the Geocoding, Directions and Distance Matrix APIs), Geopointe converts address data into accurate map pins, travel-time estimates and optimized routes. The solution helped Geopointe become the number-one geolocation app on the Salesforce AppExchange, serve 1,500+ customer organizations, and enable faster, more efficient sales planning and field execution.

Geopointe

Scott Hemmeter

CEO/Founder