Case Study: GearLaunch achieves elastic, near-zero-downtime ecommerce scale and 10x growth readiness with Google Cloud Platform

GearLaunch Delivering ecommerce solutions at scale

GearLaunch provides turnkey ecommerce storefronts and print‑on‑demand merchandise for small retailers, nonprofits, and entrepreneurs, enabling them to compete with larger retailers. Facing intense competition, huge seasonal spikes (more than 50% of revenue in the last three months of the year) and a partnership with Shopify that could drive roughly 10x customer growth, the company needed highly reliable, elastic infrastructure and fast developer velocity while operating with a lean engineering team.

By building on Google Cloud Platform (Compute Engine, App Engine, Cloud Storage, BigQuery, Stackdriver, GKE, Cloud SQL and G Suite), GearLaunch gained automatic scaling, deep analytics, rapid issue resolution, and simplified operations. The result: provisioning thousands of customers with a small team, near‑zero downtime while handling 10M+ images and seasonal peaks, lower costs by scaling down off‑peak, faster developer onboarding, and readiness to support the projected 10x growth.

GearLaunch

Ritesh Somani

Vice President Product