Case Study: Futureplay achieves better gaming KPI visibility and automated marketing decisions with Google Cloud Platform

Futureplay advances to the next level of mobile gaming with Looker

Futureplay, a mobile gaming company, struggled with scattered data and no single source of truth for monitoring gaming KPIs and marketing performance. Using Google Cloud Platform’s Looker on BigQuery, the team centralized data from tools like AppsFlyer, Firebase, and Libring to create consistent data definitions, improve self-serve analytics, and give everyone clearer visibility into players, ads, and budgets.

With Google Cloud Platform’s Looker, Futureplay went beyond dashboards to build custom workflows, bots, alerts, and integrations that automated bid updates and ad decisions. The company created a predictive lifetime value model and BidBot/AdBot automations, saving time for a small team, improving decision-making, and enabling faster optimization of user acquisition and ad yield.

Futureplay

Camilo Fitzgerald

Analyst