Case Study: Franprix achieves higher sales and stronger supplier engagement with Google Cloud Platform

Franprix Optimizes the Profitability of Its Promotional Campaigns with Google Cloud and relevanC

Franprix, the French supermarket chain with 900 stores, wanted to improve the ROI of its promotional campaigns, build customer loyalty, and better involve suppliers in offer planning. It turned to relevanC, a digital marketing platform built on Google Cloud Platform technology, to make personalized offers more relevant and accessible.

Using Google Cloud Platform services such as BigQuery, Cloud SQL, Cloud Composer, Google Kubernetes Engine, and Compute Engine, relevanC created a scalable platform that lets Franprix and its suppliers manage targeted campaigns and track ROI. The result was stronger customer engagement and a major financial lift: every €1 invested now generates €8–11 in incremental turnover, while customers rated the personalized offers as one of the best parts of the loyalty program.

Franprix

Arnaud Thorel

Customer Care and Loyalty Manager