Case Study: Fortenova Group achieves reduced waste and higher profits with Looker

Fortenova Group Delivering fresh insights to reduce food waste and boost revenues

Fortenova Group, working with Looker and Google Cloud, set out to improve retail decision-making through a DataLab for analytics and AI. Its challenge was to better forecast demand for fast-moving categories like fruits and vegetables, optimize assortment and promotions, and reduce waste while improving customer satisfaction.

Looker helped support a DataLab solution that used machine learning and self-service data access to speed up model building and operational decisions. In a pilot across 65 Konzum stores in Croatia, the forecasting model cut food waste in fruits and vegetables by 7% and increased profits by 8%, and it was later expanded to 500 stores.

Fortenova Group

Dragan Mrkajić

Group Data and AI Strategy Director