Case Study: Fortenova Group boosts profits and reduces food waste with Google Cloud Platform

Fortenova Group Delivering fresh insights to reduce food waste and boost revenues

Fortenova Group worked with Google Cloud Platform and Artefact to create a DataLab for advanced analytics and machine learning, tackling challenges in demand forecasting, assortment management, and promotional optimization. A key issue was accurately forecasting demand for fruits and vegetables to reduce waste, improve ordering, and better serve customers across its retail operations.

Using Google Cloud Platform, Fortenova Group implemented machine learning models, self-service data sandboxes, and monitoring tools to support faster, secure data use and model testing. In a pilot across 65 Konzum stores in Croatia, the forecasting model cut food waste in fruits and vegetables by 7% and boosted profits by 8%; it later expanded to 500 stores, showing measurable business impact.

Fortenova Group

Dragan Mrkajić

Group Data and AI Strategy Director