Case Study: Softonic achieves a 360-degree customer view and 80% higher click-through rates with Looker

Finding the signal amid the noise with Google Cloud

Softonic, the Spain-based software and app discovery platform, needed to modernize its fragmented BI environment and gain a true 360-degree view of customers. Working with Looker as part of its Google Cloud analytics stack, Softonic aimed to unify data from dozens of sources and improve the relevance of its recommendations and engagement.

Looker helped Softonic turn BigQuery-powered customer data into accessible reporting and insights, supporting a more data-driven BI workflow. The new setup unified 30+ data sources, reduced operational overhead, and powered machine-learning-driven recommendations that increased click-through rates and generated more than 6 million additional page views per month, an 80% lift.

Softonic

Fernando Ferrer

Director of Business Intelligence and Analytics