Case Study: FD Media Group achieves first-party data-driven analytics and revenue growth with Looker

FD Media Group Building a data platform that respects user privacy and delivers business value

FD Media Group, a leading Dutch business information company, needed to adapt to privacy changes and the decline of third-party cookies while improving how it uses consumer data across print, web, apps, and other channels. It worked with Looker as part of its Google Cloud-based data strategy, alongside Crystalloids, to create a new customer data platform and support self-service analytics for its marketing, sales, and editorial teams.

Looker helped FD Media Group make data more accessible through Looker Studio, enabling governed self-service datasets and reports with minimal technical support. The new platform centralized customer data, replaced third-party cookies with first-party data signals, improved targeting and retention, and was developed in just a matter of months, delivering faster adoption and better data literacy across the organization.

FD Media Group

Jeroen Veldhoen

Manager Data & Analytics