Case Study: Facile.it achieves faster analytics and higher conversion rates with Looker

Facile.it: Revolutionizing customer experience and increasing conversions with Google Cloud

Facile.it, one of Italy’s leading online price comparison platforms for insurance, utilities, and financial products, needed to centralize growing volumes of online and offline data and improve the speed and reliability of analysis, modeling, and marketing optimization. The company turned to Looker as part of its Google Cloud data stack to help unify reporting and support faster, more accurate decision-making.

With Looker alongside BigQuery and Vertex AI, Facile.it centralized data management, accelerated model deployment, and improved funnel analysis and A/B testing. The results were significant: data volume analyzed grew 100x, machine learning speed improved by 1000%, A/B tests increased 5x, conversion rates rose by 15% to 20%, and margins improved by 10% to 20%, all while reducing costs and speeding up workflows.

Facile.it

Agnese Barcarolo

Head of Web Marketing