Case Study: Facile.it achieves faster data analysis and higher conversion rates with Google Cloud Platform

Facile.it: Revolutionizing customer experience and increasing conversions with Google Cloud

Facile.it, one of Italy’s leading online price comparison platforms for insurance, utilities, and financial products, needed to improve the speed, scale, and reliability of its data analysis and machine learning workflows. Using Google Cloud Platform, including BigQuery and Vertex AI, the company set out to unify online and offline data, support more detailed funnel analysis, and accelerate model development and campaign optimization.

Google Cloud Platform helped Facile.it centralize data in BigQuery, boost analysis volume by 100x, increase machine learning speed by 1000%, and run 5x more A/B tests with better accuracy. With Vertex AI, model training and deployment dropped from a full week to about one day, while conversion rates improved by 15% to 20% and margins rose by 10% to 20% through more customized services.

Facile.it

Agnese Barcarolo

Head of Web Marketing