Case Study: Everyday achieves more personalized, creative content with Google Cloud Platform

Everyday Reinventing the conversation between brands and their clients with Google Cloud's Generative AI

Everyday, a France-based agency in Publicis Groupe, wanted to modernize how it creates content for brands and improve the quality of conversations with audiences. To adapt to a changing media landscape, it turned to Google Cloud Platform and its generative AI capabilities to help teams produce more relevant, personalized, and meaningful content while keeping client data secure and isolated.

Google Cloud Platform worked with Everyday and Publicis Sapient to build secure, client-specific AI use cases using Vertex AI, PaLM 2, LangChain, and Cloud Storage. The solution automated low-value research work, freed teams to focus more on creativity, improved content quality, and sped prototype development to less than two weeks, while also supporting more personalized content and stronger brand-audience connections.

Everyday

Cécile Leprince

Managing Director