Case Study: Everflow achieves real-time analytics and 2x faster feature development with Google Cloud Platform

Everflow Giving digital marketers an unparalleled performance marketing platform

Everflow is a cloud‑based performance marketing platform that helps marketers track, analyze, and optimize web and mobile ad campaigns. Facing the need to deliver real‑time, multi‑dimensional analytics at massive scale—ingesting billions of event messages daily—while launching quickly and avoiding costly third‑party analytics and heavy operational overhead, Everflow needed a scalable, low‑maintenance infrastructure to gain a competitive edge.

By building on Google Cloud with Kubernetes Engine, Cloud Pub/Sub, Cloud Bigtable, Cloud SQL, and BigQuery, Everflow created a serverless, managed stack that launched in under a year and quickly reached profitability with 100+ customers. The platform now delivers real‑time pivot‑table analytics in seconds, drove 2x faster feature development (with potential up to 10x), removed the need for external analytics tools, reclaimed 10% of the team for development, and accelerated growth while reducing risk.

Everflow

Kanwar Dhaliwal

COO