Case Study: Ethlas achieves faster AI development and better user experiences with Google Cloud Platform

Ethlas Building a highly scalable, interactive Web3 gaming ecosystem with Vertex AI

Ethlas, a Singapore-based Web3 gaming company, wanted to build and scale Battle Showdown, a multiplayer shooter that lets players create custom in-game assets. As the company expanded its generative AI ambitions, it needed a cloud platform that could handle large models, improve deployment speed, and provide reliable scalability. Ethlas chose Google Cloud Platform, using Vertex AI and related services to support its game and AI development.

Google Cloud Platform helped Ethlas fine-tune and deploy AI models more efficiently with Vertex AI, Cloud GPUs, Cloud Load Balancing, Cloud Storage, Cloud Endpoints, and Compute Engine. The results included a 100% increase in inference productivity, a reduction in inference run time from 45 minutes to 10 minutes, and a 50% increase in model training speed. Google Cloud Platform also improved workload distribution and user experience, helping Ethlas make faster decisions and better serve players.

Ethlas

Wui Ngiap Foo

Chief Executive Officer and Co-Founder