Case Study: Esdemarca achieves outage-free, record holiday sales with Google Cloud Platform

Esdemarca Breaking sales records

Esdemarca, an online fashion retailer operating in five countries and selling hundreds of brands, was hitting capacity limits in late 2016: its on‑premises servers suffered daily outages as traffic spiked ahead of Black Friday, forcing the company to curtail marketing and urgently seek a scalable, reliable infrastructure.

Teaming with Ackstorm, Esdemarca migrated its stack to Google Cloud Platform (Compute Engine, Cloud Load Balancing) in 48 hours, gaining autoscaling, per‑minute billing and a resilient network. The site handled record Black Friday and holiday traffic with zero outages, reduced unnecessary costs, doubled the number of products sold, and quickly replicated the GCP stack for a new site (Esdebikers) while exploring Google’s ML tools to streamline translations.

Esdemarca

Esteban Blázquez

CEO and Founder