Case Study: E.ON Italia achieves higher conversion and customer satisfaction with Looker

E.ON Italia Improving utilities sustainability through mass digitization

E.ON Italia wanted to improve customer experiences across the funnel, boost marketing and service processes, and digitalize operations for greater sustainability. Using Looker alongside Google Cloud technologies such as BigQuery and Vertex AI, E.ON Italia worked with Bip to strengthen customer acquisition, onboarding, loyalty, and document handling while supporting its green utilities goals.

Looker helped E.ON Italia build more data-driven processes and better customer insights, contributing to faster underwriting, improved web subscription journeys, and more personalized communications. The results were strong: conversion rates increased by 184%, digital account adoption rose by 9%, acquisition to activation improved by 7%, and customer satisfaction reached 87%.

E.ON

Emilio Calicchio

Digital Director,