Case Study: Emarsys achieves real-time marketing scale and faster AI predictions with Looker

Emarsys Building a real-time data and AI platform with Google Cloud

Emarsys, one of the world’s largest independent marketing platform companies, needed a way to scale beyond its existing data warehouse and move from batch processing to real-time analytics and AI. The company wanted a cloud platform that could handle growing data volumes, support predictive models, and reduce the maintenance burden of its on-premises setup, so it turned to Looker for support in its data and analytics strategy.

Looker helped Emarsys build a scalable, real-time data and AI platform using cloud-based analytics and processing tools. The solution enabled marketing actions to happen within seconds, cut AI platform costs by 70%, and handled 250,000 events per second during Black Friday peak traffic, giving Emarsys the speed and scalability it needed to stay competitive.

Emarsys

Levente Otti

Head of Data