Case Study: ELI WMS achieves scalable, legacy‑friendly warehouse management and nearly 9% revenue uplift with Google Cloud Platform

A Google Cloud Platform Case Study

Preview of the ELI WMS Case Study

ELI WMS Reinventing logistics with App Engine and Google APIs

Saccheria Fratelli Franceschetti, a long‑standing Italian industrial bag manufacturer, faced an outdated warehouse management setup that couldn’t meet the needs of its global logistics network. The family team needed a flexible, low‑cost WMS that would integrate with legacy hardware and ERPs, support local languages and work practices, and avoid major new infrastructure investments.

They built ELI WMS on Google App Engine and Google Cloud APIs, delivering a cloud‑native, tablet‑accessible SaaS that integrates with RFID and legacy systems, uses Maps and Translation APIs for routing and multilingual UIs, and plans voice‑picking via Natural Language APIs. The solution scaled with autoscaling, cut transport and warehousing costs, drove operational efficiencies, and delivered roughly a 9% revenue uplift for Saccheria in 2016 while becoming a marketable product for other companies.


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ELI WMS

Luigi Wilmo Franceschetti

Co-founder


Google Cloud Platform

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