Case Study: Echo Investment improves foot traffic insights and data-driven tenant decisions with Google Cloud Platform

Echo Investment Improving urban spaces with AI Computer Vision and Google Cloud

Echo Investment, one of Poland’s largest real estate developers, wanted a better way to understand how people used its large mixed-use Warsaw Breweries development. The company faced the challenge of monitoring foot traffic accurately in a complex open space where manual counting was costly, limited, and prone to error. With Google Cloud Platform and Aioniq, Echo Investment looked to use machine learning and cloud analytics to give tenants and investors clearer insights into crowd behavior.

Google Cloud Platform helped implement a solution using TensorFlow, BigQuery, Looker Studio, and edge-based cameras to detect people, anonymize the data, and analyze foot traffic in real time. The system now provides 24/7 monitoring, hourly updates, and detailed reports, delivering more accurate insights at a fraction of the cost of manual surveys. Echo Investment can use the data to improve marketing decisions, run experiments to drive traffic, and demonstrate the long-term value of its properties.

Echo Investment

Dominika Telega-Baldyga

Marketing Manager