Case Study: SantoDigital helps EasyCrédito achieve real-time insights and lower cloud costs with Google Cloud Platform

EasyCrédito: Increasing analytics capacity and scalability through Google Cloud resources

EasyCrédito, a Brazilian financial services startup, wanted to scale its credit marketplace and improve how it handled rapidly growing user demand and data volumes. Supported by Google Cloud Platform and partner SantoDigital, the company needed a more flexible cloud setup and stronger analytics to keep pace with campaigns, new channels, and faster business decisions.

Google Cloud Platform helped EasyCrédito modernize its infrastructure by moving to microservices on Cloud Run and Cloud Functions, and by building a real-time data architecture in BigQuery with Datastream, Cloud Storage, and Pub/Sub. With SantoDigital’s guidance, the company achieved 50% database cost savings, 40% lower total cloud costs, 6x more agility in responding to applications, and faster decision-making through real-time insights.