Case Study: Early Birds achieves seamless absorption of 50–300% traffic spikes and faster real-time personalization with Google Cloud Platform

Early Birds Seamlessly Absorbs Increases of 50–300% in its Web Traffic

Early Birds, a Paris-based personalization platform founded in 2012, helps major retailers tailor online customer journeys and records ~15% monthly revenue growth while operating in about 15 countries. The company faced sudden traffic and data-flow surges (50–300% increases) during sales seasons and onboarding large clients, requiring real-time predictions and scalable, low-latency analytics.

Early Birds migrated from virtual servers to Google Cloud managed services (BigQuery, Bigtable, Dataflow, Dataproc, Pub/Sub, Cloud Storage, CDN and load balancing), rearchitected its decision layer and centralized event handling with Pub/Sub. The result: the platform now handles ~600 predictions/sec (peaking at 2,000/sec), instantly absorbs traffic spikes, speeds algorithm development, frees up admin time, enables fast funnel simulations, and helps retailers boost conversion rates by 3–15%.

Early Birds

Nicolas Mathon

Co-founder and Associate Director