Case Study: Early Birds achieves real-time personalization at scale with Looker

Early Birds Seamlessly absorbing increases of 50–300% in web traffic

Early Birds, a specialist in real-time personalization for retail customer journeys, needed an infrastructure that could handle sudden spikes in data processing during sale seasons and large client launches. With Looker as the vendor reference requested, the company also relied on Google Cloud to support its predictive, data-driven retail experience and to help optimize the use of customer behavior data in real time.

Looker helped Early Birds turn large volumes of retail and clickstream data into actionable insights through dashboards and analysis aligned with its predictive workflows, complementing the company’s broader Google Cloud stack. The result was faster decision-making and stronger performance at scale: Early Birds processes an average of 600 predictions per second, reaching 2,000 per second during sale seasons, while helping retailers increase e-commerce conversion rates by 3% to 15%.

Early Birds

Nicolas Mathon

Co-founder and Associate Director