Case Study: Fashion retailer e5 achieves data-driven decision-making and reduced cloud overhead with Looker

e5 - Customer Case Study

e5, a 45-year-old Belgian fashion retailer with 58 stores, wanted to become a fully cloud-based, data-driven company and eliminate overhead from legacy on-prem systems. The company needed better access to customer, product, and business data so teams could make faster decisions without relying on IT, and it used Google Cloud technologies including BigQuery and Looker.

With help from Looker and Google Cloud, e5 centralized data in BigQuery, automated data transformation, and gave staff self-service analytics through an easy-to-use Looker interface. The result was improved decision-making, faster IT operations, better uptime and elasticity, and lower costs through scalable cloud computing; e5 also gained a stronger foundation for future AI-driven personalization and analytics.

e5

Frederik Wybo

Chief Information Officer