Case Study: AsiaOne achieves deeper audience engagement and new ad revenue with Google Cloud Platform

Driving productivity and brand safety with automated content classification

AsiaOne had already used AI to categorize text-based articles, but when those models were retired, the company saw an opportunity to go beyond text and analyze more complex content like video, images, and memes. The goal was to unlock deeper audience engagement and new ad revenue, but doing so had previously seemed too resource-intensive. Google Cloud Platform, using Gemini, offered a way to tackle this challenge.

Google Cloud Platform implemented Gemini’s native multimodal capabilities, with Gemini 1.5 outperforming AsiaOne’s previous heavily tailored models without any custom fine-tuning. The solution helped AsiaOne expand content analysis beyond text and gave the team confidence to turn video and visual content into actionable business intelligence. As a result, AsiaOne was able to move toward stronger audience engagement and new revenue opportunities.

AsiaOne

Edmund Chua

Head of Consumer Insights and Analytics Group