Case Study: Grivy achieves commerce-led personalization at scale with Google Cloud Platform

Driving memorable brand experiences with commerce-led personalization at scale

Grivy, a commerce-led personalization platform, needed a secure and reliable way to connect online promotions with offline store visits at scale. Using Google Cloud Platform services such as Google Maps API, Grivy helps brands guide shoppers to the nearest stores carrying promoted products across more than 50,000 modern retail locations.

Google Cloud Platform also supports Grivy’s move toward deeper personalization with Vertex AI, including Gemini Flash and text embeddings for campaign insights and audience creation. This has helped Grivy deliver real-time location-based experiences and more hyper-personalized campaigns, enabling more efficient full-funnel marketing and supporting growth across multiple regions.

Grivy

Amos Tan

Chief Executive Officer