Case Study: Smyths Toys achieves scalable SAP growth and faster business intelligence with Looker

Driving growth for one of Europe’s most successful stores with SAP on Google Cloud

Smyths Toys, a toy retailer serving Ireland, the UK, Europe, and online customers, needed a more scalable infrastructure to support its growing SAP environment and business intelligence needs. After evaluating cloud providers, the company chose Looker’s vendor ecosystem on Google Cloud to move from on-premises systems and improve performance, flexibility, and support for future growth.

Looker helped Smyths Toys implement a cloud-based SAP migration using Google Cloud Compute Engine, starting with a proof of concept and then moving development, quality assurance, and production systems. The result was faster analytics and replenishment processes, with sales-driven replenishment reduced from hours to minutes, plus immediate scalability without the long delay and cost of buying hardware for SAP BW on HANA.

Smyths Toys

Derek Garvey

SAP BASIS Administrator