Case Study: Douglas and Gordon achieves more intuitive, relevant property searches with Google Cloud Platform (Maps Platform)

Douglas and Gordon enabling more intuitive and relevant property searches

Douglas & Gordon, a long-established London estate agency, faced growing competition from both traditional rivals and online property sites as the market accelerated, so it chose to revamp its web and mobile presence to attract buyers and sellers with a more modern, user-focused search experience.

Working with Google Premier Partner Snowdrop Solutions, the firm integrated Google Maps Platform (Maps and Places) into a bespoke search widget that surfaces nearby points of interest and time-based travel searches with real-time map data. The upgrade made property searches more intuitive and relevant, let potential buyers explore a property's surroundings before viewing, and eliminated the need for manual map updates, strengthening Douglas & Gordon’s online competitiveness.

Douglas and Gordon

Michael Reed

Head of IT