Case Study: Domino's Pizza achieves a 6% increase in monthly revenue with Google Cloud Platform

Domino’s Increases Monthly Revenue by 6% With Google Analytics Premium, Google Tag Manager and Google BigQuery

Domino's Pizza, a leading pizza delivery chain in the U.K. and Ireland, needed a better way to unify marketing measurement across devices and connect CRM and digital data for a holistic view of customer behavior. Working with Google Cloud Platform tools such as Google Analytics 360, Google Tag Manager, and Google BigQuery, Domino's sought to break down siloed analytics and make cross-channel performance analysis faster and easier.

Google Cloud Platform helped Domino's implement a centralized solution that combined web, app, CRM, and transaction data for automated reporting and deeper customer insights. The results included an immediate 6% increase in monthly revenue, an 80% year-over-year reduction in ad serving and operations costs, and faster tag deployment from months to days, along with more flexible reporting and dashboarding.

Domino's Pizza

Nick Dutch

Head of Digital