Case Study: Demand IQ achieves real-time solar lead qualification and higher conversions with Google Cloud Platform

Demand IQ Digitizing solar sales and enhancing customer experiences with Solar API

Demand IQ is a U.S.-based software-as-a-service company that uses conversational AI to help residential solar providers make solar shopping more transparent and accessible. Its challenge was to simplify a complex buying journey—answering questions like roof suitability, cost, savings, and installation options—while improving conversion rates and reducing the need for costly onsite consultations.

Using Google Cloud Platform’s Solar API from Google Maps Platform, Demand IQ built a virtual solar consultant that delivers real-time rooftop assessments, solar estimates, and visual roof imagery directly on provider websites. The solution automated lead qualification and appointment booking, saved contractors an average of 1.5 hours per appointment, increased website lead capture rates by up to 2x, and cut customer acquisition costs by up to 40%.

Demand IQ

Austin Rosenbaum

Chief Executive Officer