Case Study: Star Media Group achieves scalable, personalized digital engagement with Looker

Delivers personalized, relevant content to consumers based on data managed with Google Cloud

Star Media Group, Malaysia’s long-standing multichannel media group and publisher of The Star, needed to adapt to rapidly changing reader habits and shift from a print-advertising model to a more digital, data-driven engagement business. Its customer data was spread across multiple systems, making timely analysis, reporting, and decision-making difficult.

Looker helped Star Media Group support this transformation by centralizing data in Google Cloud with BigQuery and using Looker Studio for interactive dashboards and reporting, alongside cloud-native data integration. The result was an end-to-end analytics platform built in about 14 months, with data ingestion, storage, analysis, reporting, and machine learning capabilities, enabling more personalized content and advertising, faster decision-making, and better scalability and cost-effectiveness.

Star Media Group

Freddy Loo

Senior General Manager Digital Products & Analytics