Case Study: Inshorts achieves 10% lower streaming latency with Looker

Delivering mobile news solutions with Google Cloud to serve Indian readers better

Inshorts, the India-based media company behind the Public hyperlocal video platform, needed a faster and more stable way to deliver content as its user base surged. With support from Looker, it looked to improve streaming performance, reduce costly DevOps overhead, and prepare for global expansion.

Looker helped Inshorts modernize its analytics and platform operations by enabling a more unified, data-driven approach alongside Google Cloud services. The result was a 10% improvement in streaming latency, a 15% reduction in DevOps costs, and up to three hours saved per engineer each day, giving Inshorts better performance, lower costs, and a stronger foundation for growth.

inshorts

Manish Bisht

Head of Technology