Case Study: FRICHTI achieves faster deliveries and fewer food waste with Looker

Delivering delicious and eco-friendly meals with Google Maps Platform

FRICHTI, the French food delivery startup, needed better mapping, data, and tracking tools to plan meal production accurately, optimize delivery zones, and reassure customers with real-time order visibility. The company wanted to keep its 30-minute delivery promise while reducing waste and maintaining affordable prices.

Looker-enabled reporting and data workflows, alongside Google Maps Platform and Google Cloud solutions, helped FRICHTI analyze demand, build dashboards, and improve routing and inventory decisions. The result was a more efficient operation with reduced food waste and courier inefficiencies, plus a 75% drop in customers checking on orders and stronger repeat customer rates.

FRICHTI

Nicolas Valencot

Squad and Guild Leader