Case Study: Delacon achieves faster ML-powered speech analytics and an 11% reduction in cost-per-acquisition with Google Cloud Platform

Delacon Helping customers spend marketing dollars wisely with ML-powered analytics

Delacon, founded in 1996, provides call tracking and analytics that help marketers and agencies connect campaigns to phone leads. Facing increased international competition and rising client demand for faster, deeper, and more secure insights, Delacon needed greater agility, stronger AI/ML capabilities, and improved data security than its legacy infrastructure could deliver.

By migrating to Google Cloud and adopting services like Cloud Speech-to-Text, Compute Engine, Cloud Storage with encryption, Natural Language sentiment analysis, and AutoML, Delacon accelerated delivery of speech-analytics reports and moved from standard call tracking to data-driven, advanced speech analytics. The platform improved security and cost alignment, enabled quicker feature development, and delivered measurable impact—one client’s cost-per-acquisition fell from $82 to $73 (an 11% reduction) in a month—while establishing a scalable roadmap for growth.

Delacon

Michael Center

Chief Executive Officer