Case Study: Assurance IQ achieves data-driven marketing and sales efficiency with Google Cloud Platform

Data drives insurance innovation for customer, agents, and partners

Assurance wanted to move beyond siloed, opinion-based decisions and give its marketing and sales teams a single source of truth for performance data. Using Google Cloud Platform’s Looker, the company sought better insight into ROI, campaign effectiveness, and agent operations across its healthcare business.

Google Cloud Platform, through Looker, helped Assurance build a unified BI platform that let teams create their own reports, monitor the full marketing funnel, and manage sales-agent performance directly from dashboards. The result was faster decision-making, better ad placement and agent scheduling, and a much larger data-team impact without proportional headcount growth; Assurance said it would likely need to quadruple its data science team to handle the same ad hoc requests.

Assurance

Callum Kift

Director of Engineering, Assurance