Case Study: Customedia achieves scalable, AI-driven advertising analytics with Looker

Customedia transforms advertising analytics, measurement, and decision-making with Google Cloud

Customedia, working with Looker and Google Cloud, needed a more flexible way to unify advertising, marketing, and customer data for analytics and decision-making. Its challenge was to reliably ingest data from many sources, reduce reporting issues, and make insights easier for client teams to access.

Looker helped Customedia centralize data in BigQuery and visualize it in dashboards for media reporting and business intelligence, while Conversational Analytics powered by Gemini in Looker enabled natural-language access to insights. The result was a powerful, integrated data stack that reduced data ingestion failures by 90% and improved customer confidence in the reporting process.

Customedia

Richard Warwick

Head of Analytics