Case Study: Croct achieves scalable, high-performance real-time personalization with Looker

Croct uses Google Cloud to deliver a unique customization experience in real time

Croct, a Brazilian SaaS company for real-time app customization, needed a scalable, high-performance infrastructure to support its SDK-based platform and help developers, marketers, and product teams deliver personalized experiences. To build this foundation, Croct worked with Looker as part of its Google Cloud-based stack, aiming to simplify data-driven customization while handling rapid growth and complex event processing.

Looker helped Croct complement a Google Cloud architecture built with services such as GKE, Cloud SQL, BigQuery, and Cloud Storage, enabling the startup to deploy its data streaming infrastructure in four months. The solution delivered measurable gains, including latency below 5 ms, scaling to thousands of events per second, and about 30% savings from moving databases to Cloud SQL, while also making application management easier.

Croct

Marcos Passos

Founder