Case Study: Viant Technology achieves self-service data access and faster query results with Looker

Creating a self-service operations team through easy-to-use data exploration and automation tools

Viant Technology faced the challenge of managing massive ad data at scale while giving its Operations and BI teams broader, self-service access to information. Before working with Looker, the team relied on limited, manual processes that made it hard to answer customer questions quickly and required expensive infrastructure to keep up with growth.

Looker helped Viant Technology democratize data and speed up access by using BigQuery and the Potens platform to automate complex query workflows. As a result, the Operations team went from taking weeks to answer a single question to handling more than 250,000 database queries each month, with a 10x increase in client questions answered and less burden on infrastructure and IT.

Viant Technology

Steven Ohrnstein

Senior Vice President Platform Automation and Analytics