Case Study: MoneySupermarket achieves real-time, secure data insights with Looker

Creating a data-driven business culture with Google Cloud

MoneySupermarket Group, which runs MoneySuperMarket, MoneySavingExpert, and Quidco, needed to bring scattered data together across its brands and improve access to customer insights while protecting sensitive information. Working with Looker on Google Cloud’s data platform, the company aimed to eliminate data silos, reduce latency, and support faster, more secure analytics for its teams.

Looker helped enable a modern, self-serve data architecture built around real-time pipelines and governed access, giving MoneySupermarket a single source of truth. The results were significant: data latency dropped from 24 hours to 10 seconds, website activity became available for analysis within five seconds, and the analytics data estate grew eightfold in 18 months, with more than 700 tables loaded through one pipeline and 13 million events streamed into BigQuery daily.

MoneySupermarket

Matt Cresswell

Chief Data Officer