Case Study: Coop Alleanza 3.0 achieves lower costs, higher customer engagement, and reduced CO2 emissions with Google Cloud Platform

Coop Alleanza 3.0 a model of emission and cost reduction thanks to Google Cloud

Coop Alleanza 3.0, Italy’s largest consumer cooperative by membership, faced “cloud confusion” from managing many different cloud services and vendors across its retail operations. The company turned to Google Cloud Platform to simplify its infrastructure, build a single data lake, and improve digital services for suppliers, members, and customers.

Google Cloud Platform helped migrate on-premises applications to cloud infrastructure such as Compute Engine and enabled data-driven marketing with BigQuery and Dataproc. The results included a 24% reduction in CO2 emissions, 17% total cost savings already achieved, and major marketing gains such as a +1,783% increase in redemption among inactive customers, a 269% ROI, and almost 90% less time needed for segmentation and campaign activation.

Coop Alleanza 3.0

Francesco Campioni

Coop Alleanza 3.0