Case Study: Connekt achieves 75% cloud cost reduction and 90% audience connection rate with Google Cloud Platform

Connekt Activating smarter TV experiences audiences love

Connekt is a San Francisco–based AI-driven SaaS platform that powers interactive, shoppable TV experiences for brands and publishers. Faced with rising costs from a colocation data center and an interim cloud provider that lacked autoscaling, Connekt was running hundreds of VM instances, paying monthly bills as high as $49,000, and spending significant IT time on operations instead of product innovation.

By migrating its stack to Google Cloud Platform (App Engine, Compute Engine, BigQuery, Pub/Sub, Dataflow and GKE) Connekt cut infrastructure costs by 75% (about $200K/year), consolidated 173 VMs down to 2, and reclaimed roughly 15 hours/week of engineering time. Autoscaling and containerization improved reliability and peak handling, boosting audience connection/completion rates from 75% to 90%, enabling investment in ML talent and new features while streamlining compliance and reporting.

Connekt

David Rudnick

Co-founder & CTO