Case Study: Ferrero achieves smarter, more personalized marketing with Looker

Confectionary giant sweetens customer relations through BigQuery data crunch

Ferrero, the family-owned chocolate and confectionary company behind brands like Nutella, Kinder, and Tic-Tac, needed a better way to store, process, and analyze consumer data gathered mostly indirectly through distributors and sales outlets. To build a stronger digital ecosystem and a more data-driven marketing strategy, Ferrero turned to Looker for help with analytics and customer insight.

Looker, working through a BigQuery-powered solution developed with fifty-five, enabled Ferrero to analyze massive datasets quickly and affordably through the Raw Data system. The result was real-time, actionable consumer clustering, more accurate user profiles, and more personalized advertising across web and app channels, helping Ferrero improve customer knowledge and support smarter media-buy strategies.

Ferrero