Case Study: Ferrero achieves real-time personalized marketing and smarter media-buy strategies with Google Cloud Platform (BigQuery)

Confectionary Giant Sweetens Customer Relations Through BigQuery Data Crunch

Ferrero, the family‑owned maker of Nutella, Kinder and Tic‑Tac and the world’s third‑largest chocolate and confectionary company, needed a way to close the gap between sales channels and direct consumer insight. With customer knowledge coming second‑hand from distributors, Ferrero sought a digital ecosystem to store, process and turn its vast web and app user data into actionable marketing intelligence.

Technology agency fifty‑five built Raw Data, a BigQuery‑powered platform on Google Cloud that stores and analyzes massive datasets in seconds, enabling automated reports and real‑time consumer clustering. The result: Ferrero can personalize website, app and advertising content while respecting privacy, generate more accurate user profiles, and run smarter, more cost‑effective media‑buy strategies.

Ferrero