Case Study: Chantelle Lingerie achieves 5x higher online marketing ROI with Looker

CL (Chantelle Lingerie) Revealing the true ROI of online marketing

Chantelle Lingerie, a leading international lingerie retailer, needed a better way to understand customer behavior across its mostly in-store business. Working with Looker and a Google Cloud data stack, the company found its online marketing ROI was being undervalued because online activity and offline purchases were tracked separately.

Looker helped Chantelle Lingerie combine online and offline data in Google BigQuery, using OWOX BI Pipeline and dashboards in Looker Studio to unify customer journeys. The result was a much clearer view of performance: the company estimated online marketing ROI was five times higher than previously thought, with digital influence reaching 35% to 40% of total retail revenue.

Chantelle Lingerie

Christophe Lemaire

Vice President of e-Marketing, Acquisition & CRM